Ever wake up around 3 a.m to 4:00 a.m., eyes wide open, fully awake, can't fall asleep, but have no idea what's going on or why?...

...Maybe you grab a book to read, maybe watch some TV, or hop on your phone for an hour or two before you can go back to it...

...Me too, for years.

Here's why it happens, what's happening, and how to fix it.

Change is necessary for growth, and it's part of life.

As I sit here having coffee on my $10,000 Emmy sofa (I have two other couches that are 15k and 18k, one in my music room and another in the movie room on the 3rd floor)...

...Looking at the $8,500 Eames lounge chair in my living room that's next to a $2,500 Noguchi coffee table and a $1,200 Eames LCW side chair, surrounded by even more expensive art and handmade tapestries on walls.

My whole house is practically a showroom from Design Within Reach. 

When I bought it, I went there and bought the whole store, mostly because I watched Mad Men and decided I wanted a modern vibe, because I thought Don Draper was the coolest dude in advertising.

So $300,000 in furniture later, I got exactly what I wanted.

Morning,

I've wanted to write this email for a few years now, but I always hesitated as what I'm about to share with you can be used for the best of intentions and at the worst of intentions.

It will give you the power to do a lot of good in the world and yet, at the same time, become the darkest of dark lords.

This was one of the first things I taught in Fast Forward 3 or so years ago and then in NHB+ a year ago.

And we've had people bring back completely dead emails, offers, ads using this...

Most went on to use it for good in the game and make millions and it breaks my heart to say that we had a few rotten apples become massive dark lords (who made 10s of millions) from learning how all this works, who I kicked out of Fast Forward as soon as I saw the course of their development, hence my hesitation to write this for some years now.