As I sit here having coffee on my $10,000 Emmy sofa (I have two other couches that are 15k and 18k, one in my music room and another in the movie room on the 3rd floor)...

...Looking at the $8,500 Eames lounge chair in my living room that's next to a $2,500 Noguchi coffee table and a $1,200 Eames LCW side chair, surrounded by even more expensive art and handmade tapestries on walls.

My whole house is practically a showroom from Design Within Reach. 

When I bought it, I went there and bought the whole store, mostly because I watched Mad Men and decided I wanted a modern vibe, because I thought Don Draper was the coolest dude in advertising.

So $300,000 in furniture later, I got exactly what I wanted.

I laugh as I realize how absolutely ridiculous it all is, almost as ridiculous as me even telling you about this in this email, and yet I do so to illustrate a point.

I never talk about material things because, honestly, it's not something I care to "flex" as it's fuck all, but I do enjoy having having a lot of it.

And yet, despite making millions of dollars it wasn't always so as you'll see further down in this email.

Most of us come into the game because we have a desire to make money, and if you saw the email I sent the day about where desire comes from, it comes from lack.

We think that we're all lacking skills to make money, but what we're all lacking is the right mental ingredients that allow us to get and apply those skills in the first place to make money.

This is why on every NHB+ call, I spend a good 30-60 minutes on mindset.

Mindset, mindset, mindset...

...We have the single best track record of wins in this industry, no one comes close and no one is as consistent with them.

Show me any other place that has guys hitting $150,000+ days.

We have guys and girls hitting $100k months, Bas just crossed over a million on his weight loss offer, Scott hit $2m+ last year, Tony did too, the list goes on and on, they're all in the NHB FB group for you to see, and countless others who ask me NOT to share due to people wanting to copy them. 

Why? We do have the best marketing training bar none, but we also have the best mindset training bar none.

I don't talk about the mindset stuff often, but it's the difference that makes the difference.

You can have the fastest car in the world, designed by the top engineers, with 1,000+ horsepower, but if you have one foot on the gas and the other on the break, you won't get anywhere.

So as I'm about to turn this email list you're on into an official NHB newsletter, I'm going to write deeply as I speak deeply on those NHB+ and FF calls.

It won't be short-quick-to-the-point as it was.

It'll be more background, the setup, the context, the flow in, the setting the stage.

I'll sell you on the concept before I tell you the concept. Just like I'm doing now. 

So now that you're sold, I want to share with you something that has fucked me and held me back in the game more than I care to admit.

Oh yes and the newsletter will have the words such as "fucked me", because that is verbal drama, the seasoning for the thoughts, and for the story at hand.

When you don't have money, you operate on needs. When you have plenty of money, you operate on wants.

We only need so much and yet want much more.

There is a point where you cross over from not having much money to having enough, then more than enough.

In this cross-over, we encounter a struggle that keeps us stuck and prevents us from further growing, and that is the idea of "I want it", BUT..."I don't need it".

This want vs. need is what keeps most stuck because when we operate on needs, then we are operating on enough and no more, yet when we operate on wants, we operate on much more.

The need is based on enough, the want is based on so much more.

The universe will give us everything, and yet here we are telling ourselves, "I don't need it", which translates to "I am not worthy of it", or "I'm not good enough", or..."more money will not come so I better save what I got".

This is where the stories we tell ourselves and others emerge from, the internal conflict, the story of struggle.

These stories explain our behavior, justify our actions, keep us looking at it, and ignore what's truly possible for us.

This is a dark, heavy form of scarcity thinking.

And as they say, what we think about, we become, and yet most of us don't know how our minds work nor what we think about it.

This pattern created a cycle of up and down for me for many years. Make millions, spend millions, back and forth, back and forth. Go up, come crashing down, get bruised up, only to get up and do it again, over and over. It became predictable as the sun rose up.

I spoke scarcity into existence, and I always got more scarcity.

You can't break a pattern unless you can recognize it, and once I recognized it, I broke it by realizing that for most of human history, we operated on needs, but if you look around, these days, we largely live in a world of wants...

...And once you have plenty of money, it's ok to operate on WANTS, because, guess what? More money will always come.

Plus, you can go buy and get what you want, and if later you decide you no longer want it, then you can sell it and keep the experience.

Only once I was able to break the pattern above could I go to not only making millions but also keeping them and investing them to the point where I can live the life of top 1% off of my passive income, where I can stare at the wall all day and do nothing.

This is the reason you never see me selling, pitching or offering anything to you in any of my content. I just flow.

Because, it's one thing to be able to make millions of dollars, but a whole other thing to keep the millions and yet another to be able to invest them so you wake up every day and your money making you money.

This above wisdom is what separates your belief system from making, keeping, and investing.

So I could have told myself, "I don't need a $10,000 sofa", "I don't need a $8,500 lounge chair I never use", and so on and so forth.

I could have told myself, just go get something cheaper, less, because "I don't REALLY need it".

And you know, that would have been the right thing to do, but you know what else? It doesn't matter because we live in a world of wants, and it's ok to have wants.

What we want makes us feel good, and the reason it makes us feel good is because it tells us we're worthy, we're more than enough, we deserve it.

Don't keep yourself from wanting and getting things; more money will always come as it always has.

If more money didn't always come, you wouldn't have made it this far, would you?

The faster you recognize this in you, the faster you're going to get to where you want to go financially.

Have a great Sunday,

Alen

P.S. If you're wondering where my wants for insanely expensive furniture came from and why I'll spend more on it than guys will spend on supercars is because when we came to America in 1994 as war refugees from Mostar Bosnia, we came here with $50 our names. Me, my dad, and my mom, three of us and $50 to our name...

...And because we had nothing, we got our furniture from the trash that people threw away, cheap, old broken down furniture.

At that time, we didn't speak any english, and we arrived in a strange land with $50. We had no choice but to operate on needs, we couldn't have our wants.

So I told myself, one day, I'm going to have one of the homes in the city with the best of everything and I have it. Not because I needed it, but because I wanted it.

It's ok to have wants, after all, they print trillions of dollars make stuff non-stop, and if not for you, then who else? For all of us.

P.P.S. As always, here's a link to the FB group post about this.