I was recently hired to consult with a company about their SEO.

 

They are an established brand, had a good number of keywords ranking, but ranted to expand their net even wider.

 

My first question was, What keywords is your content ranking for that you aren’t deliberately optimizing for?’

 

The SEO guy for the company looks at me with a strange look on his face and says, ‘How in the world would I know that?’

 

No kidding.

 

True palm to forehead moment.

 

So I showed him the following report in Google’s Search Console…

Visit https://www.google.com/webmasters/tools/ .

 

Find the site you wish to analyze and choose it.

 

In the following example, I’m using a site that’s 2 week’s old.

 

Has 2 deliberate incoming links focused on a single anchor text and a single page.

 

You will be amazed at how much data has been accumulated already!

 

Once you’re at the site’s dashboard, then click Search Traffic.

 

Under Search Traffic, click Search Analytics.

 

 

When Search Analytics opens, the following screenshot is what you’ll see…

 

 

Ensure Clicks, Impressions, CTR, and Position are checked.

 

Check the radio button next to pages.

 

 

 

Scroll down, you will see all pages with clicks and impressions.

 

Find the page you want more data on, then click it.

 

Once you’ve clicked the page, click the Queries radio button.

 

Welcome to the wonderful world of data!

 

Here you will see what keywords have generated clicks and impressions.

 

Chances are, there will be several here that you have no idea even existed.

 

You will also see their current position in Google which will likely be out of the top 20.

 

The strategy now is to take all keywords with clicks and begin optimizing both your content and you incoming links to focus on the keywords that rank the lowest AND generated clicks.

 

Focus on those first and then move on to the keywords that just generated impressions.

 

I hope you enjoyed this and it’s opened your eyes to just a small amount of data that can be extracted from Google’s Search Console.

 

I made this video for you as well…